marketing of sports events
Marketing of sports events in India has evolved significantly, focusing on local products like cricket gear and traditional sports equipment. For instance, brands such as SG （Sanspareils Greenlands） produce cricket bats and balls that are widely used in domestic tournaments. These products are promoted through celebrity endorsements, social media campaigns, and partnerships with local teams to engage the massive fan base.Additionally, events like the Indian Premier League （IPL） leverage these local items, integrating them into sponsorship deals and merchandise sales. This approach not only boosts product visibility but also enhances the overall event experience, driving economic growth and community involvement in India\“s vibrant sports culture.
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