marketing strategy of procter and gamble
Procter & Gamble （P&G） employs a comprehensive marketing strategy in India, focusing on localization and innovation to cater to diverse consumer needs. For instance, P&G has introduced products like Vicks Vaporub and Ariel detergent, which are tailored to Indian preferences and climatic conditions. The company leverages digital marketing, celebrity endorsements, and rural outreach programs to build brand loyalty. By understanding local cultures and habits, P&G effectively competes in the competitive Indian market, ensuring sustained growth and customer satisfaction.
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