Blue has to win this race
In India, local products are gaining popularity due to their unique qualities and affordability. For instance, blue-colored textiles, such as those made from traditional indigo dye, are highly sought after in markets. These products not only reflect cultural heritage but also support local artisans. With increasing global competition, it is essential for Indian blue products to excel and capture international attention. This race for market dominance requires innovation and quality improvement to ensure success.
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