live events sports
Live events sports are a major part of Indian culture, with products like the Star Sports streaming service offering real-time coverage of cricket matches, which are immensely popular across the country.Another notable product is the Hotstar app, which provides access to various sports events, including the Indian Premier League （IPL）, allowing fans to watch games on their mobile devices.
Local brands such as Dream11 have also gained traction by offering fantasy sports platforms that engage users in live sports events, enhancing the overall experience for Indian audiences.
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