Alight Procter and Gamble
Alight is a leading HR technology company that provides cloud-based human capital and business solutions. Procter & Gamble （P&G） is a multinational consumer goods corporation known for brands like Gillette, Pampers, Tide, and Oral-B.In the Indian market, Procter & Gamble has successfully launched several localized products to meet the specific needs of Indian consumers. For example, P&G\“s Gillette Guard razor was specifically designed for Indian men, considering their shaving habits and water availability issues in some regions.
Another successful product is P&G\“s Vicks Vaporub, which has become a household name in India for cold and cough relief. The company has also adapted its Ariel detergent to work effectively in the hard water conditions prevalent in many parts of India.
P&G\“s Pampers diapers have been customized with better absorption technology suitable for India\“s humid climate, while their Oral-B toothbrushes feature softer bristles considering the dental sensitivity common among Indian consumers.
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