Celebrating India’s Rich Cultural Heritage： IGNCA and Prasar Bharati’s New Collaboration
Get ready to witness the vibrant cultural programs of the country’s leading art institution, the Indira Gandhi National Centre for the Arts (IGNCA), on Doordarshan’s channel, DD Bharati, every Sunday. This unique initiative marks a significant step where a government institution presents its work to the public professionally. Dr. Sachchidanand Joshi, the Member Secretary of IGNCA, aims to showcase the various dimensions of India’s rich culture through this weekly cultural program. He stated, “India’s cultural richness and diversity are unparalleled, and to keep it alive and reach the masses, this weekly cultural program on Doordarshan is being initiated. We have partnered with Prasar Bharati, and presenting a weekly TV program has its own challenges of meeting the audience’s expectations. We hope to succeed. IGNCA’s Media Centre will execute this work. The aim is to present the vibrant threads of India’s art, traditions, and stories to the public every week.”
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