A New Chapter in Hospitality Comfort: One Year of Our India Manufacturing Journe ...
For years, we proudly served the luxury hospitality segment, partnering with iconic hotel brands like TAJ, OBEROI, MARRIOTT, RAFFLES, FAIRMONT, HYATT and many moreby supplying premium mattresses from our offshore facilities.
However, this model required clients to manage imports under their IEC license, engage freight forwarders, and navigate a delivery timeline of 7–10 weeks, including production, shipping, and customs clearance.
While mid-scale hotel brands frequently expressed interest, many were unable to proceed due to the complexities of international procurement and extended lead times. Even those equipped for imports often hesitated, deterred by the logistical hurdles and USD-based pricing.
Recognising this gap, we took a decisive step forward.
One year ago, we launched our wholly owned mattress manufacturing facility in Hyderabad, India. This strategic move has transformed our ability to serve the Indian hospitality industry by offering the same world-class mattresses in INR, with door-delivered convenience and significantly reduced delivery timelines.
From the outset, our team focused on building a robust local supply chain, investing in skilled talent, and ensuring our processes met the highest standards.
Despite initial challenges, we remained committed to excellence and agility.
The results speak for themselves. We have successfully delivered to both luxury and mid-scale hotel partners across the country, meeting tight deadlines and
simplifying procurement. What was once a 7–10-week process is now streamlined to just 2 weeks, with no import formalities for our hotel partners.
As we reflect on this past year, we are proud of the progress made and the partnerships strengthened. Our India facility is more than a production unit; it’s a commitment to making premium sleep solutions more accessible across the hospitality spectrum.
And this is only the beginning.
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