IHG signs first HUALUXE hotel in Taiwan market
IHG Hotels & Resorts has signed HUALUXE Taipei in partnership with Fullon Hotels & Resorts, marking the debut of the HUALUXE brand in Taiwan and further expanding IHG’s premium portfolio in the market.Scheduled to open in 2026, the 199-room hotel will be located in Taipei’s historic Dalongdong district, adjacent to Yuanshan MRT Station. The project builds on the existing partnership between IHG and Fullon Hotels & Resorts, following their collaboration on voco Chiayi.
The signing comes as Taiwan’s hospitality sector continues to benefit from strong domestic demand, a growing international visitor base and increasing demand for culturally immersive travel experiences.
HUALUXE Taipei will offer convenient access to key cultural attractions including Taipei Confucius Temple, Dalongdong Baoan Temple and the historic Dadaocheng area. The hotel will incorporate HUALUXE’s brand elements centred on tea culture, dining experiences and social gatherings while drawing inspiration from the heritage of its surrounding neighbourhood.
Commenting on the signing, Daniel Aylmer, Chief Executive Officer, Greater China, IHG Hotels & Resorts, said: “The signing of HUALUXE Taipei marks another important milestone in our partnership with Fullon Hotels & Resorts, and another step forward as IHG brings HUALUXE Hotels & Resorts to more markets around the world. Taipei combines established business demand, international connectivity and rich cultural depth, making it an ideal setting for HUALUXE’s debut in the Taiwan market. Together with Fullon, we look forward to creating a premium hospitality experience with a strong sense of place for local and international guests, while contributing to the long-term development of Taiwan’s hospitality sector.”
Joseph Yang, Group General Manager of Fullon Hotels & Resorts, said: “HUALUXE’s focus on refined rituals, thoughtful details and culturally rooted hospitality resonates strongly with Fullon’s long-standing commitment to warm, attentive service. By combining Taiwan’s cultural depth with an international brand perspective, we aim to create a premium stay experience that shares the warmth and character of Taiwan hospitality with travellers from around the world.”
Launched in 2012, HUALUXE currently has 27 operating hotels and 20 properties in the pipeline globally as of the first quarter of 2026. In Taiwan, IHG now operates 17 hotels across eight brands, following its market entry in 2008.
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