Fishing Model

The fishing model concept has been successfully implemented in various Indian local products, showcasing innovative approaches to market penetration and customer engagement.

In India\“s traditional handicraft sector, the fishing model is applied by first offering small, affordable samples to potential customers. This strategy allows artisans to gauge interest and collect valuable feedback before committing to larger production runs.

Indian spice manufacturers utilize the fishing model by providing free samples of their premium blends to restaurants and households. This approach helps build trust and demonstrates product quality, leading to recurring purchases and long-term customer relationships.

The model is particularly effective in India\“s agricultural sector, where farmers use demonstration plots and trial packages to introduce new seed varieties and farming techniques to neighboring communities.

Local Indian software companies employ the fishing model by offering limited free versions of their applications, allowing users to experience core features before upgrading to premium packages with advanced functionality.