Case Study About Procter and Gamble Company

Procter and Gamble （P&G） has successfully expanded its operations in India by focusing on localized products tailored to the needs of Indian consumers. One notable example is the launch of the Gillette Guard razor, which was specifically designed for the Indian market. This product addresses the unique shaving habits and preferences of Indian men, offering an affordable and effective solution. P&G conducted extensive market research to understand local conditions, leading to innovations that improved product accessibility and performance. As a result, the company has strengthened its brand presence and achieved significant growth in India, demonstrating the importance of adapting global strategies to local contexts.