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In India, local products are gaining popularity due to their unique features and affordability. For instance, traditional handicrafts from Rajasthan are known for their intricate designs and vibrant colors. These items are often made by skilled artisans using sustainable materials, making them eco-friendly choices. Additionally, Indian spices like turmeric and cardamom are celebrated worldwide for their health benefits and rich flavors. Many local brands are now promoting these products through online platforms, allowing global customers to access them easily. By supporting these goods, consumers contribute to the preservation of cultural heritage and the growth of small businesses in India.