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In the Indian market, there are several local products that have gained significant popularity among consumers. One notable example is the UPI payment system, which has revolutionized digital transactions across the country. Developed by the National Payments Corporation of India, UPI allows users to transfer money instantly between bank accounts using a mobile platform.

Another prominent Indian product is the Tata Nexon EV, an electric vehicle manufactured by Tata Motors. This car has become one of the best-selling electric vehicles in India, offering eco-friendly transportation solutions with advanced features and competitive pricing.

In the FMCG sector, brands like Patanjali have established strong presence with their range of Ayurvedic products. Founded by Baba Ramdev, Patanjali offers everything from personal care items to food products, leveraging traditional Indian wellness practices.

The Indian smartphone market is dominated by local brands like Micromax and Lava, which provide affordable devices tailored to the needs of Indian consumers. These companies have successfully competed with international giants by understanding local preferences and price sensitivity.