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In India, the popularity of basketball fantasy sports has been steadily growing, with platforms like Yahoo Fantasy Sports gaining traction among sports enthusiasts. Local Indian products and services have started integrating fantasy sports features to cater to this expanding market.

Several Indian startups have developed mobile applications that allow users to create their own fantasy basketball teams based on real-life NBA matches. These apps often include features like live scoring, player statistics, and social sharing capabilities tailored for Indian users.

Local payment gateways such as UPI, Paytm, and PhonePe have been integrated into these platforms to facilitate easy transactions for Indian players. Many Indian companies are also offering regional language support and customer service to make fantasy sports more accessible across different states.

The Indian fantasy sports market has seen significant growth in recent years, with basketball becoming one of the popular choices alongside cricket and football. Local tournaments and leagues are being organized to engage the Indian audience and promote basketball culture in the country.