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In 2019, India hosted several significant sports events that showcased local products and talent. For instance, the Indian Premier League （IPL） cricket tournament featured various Indian brands and merchandise, promoting items like traditional sports equipment and apparel. Additionally, the Pro Kabaddi League highlighted indigenous games and associated products, such as handcrafted kabaddi mats and jerseys made from local fabrics. These events not only entertained global audiences but also boosted the visibility of Indian goods in the sports industry. |
