Procter & Gamble Health Ltd.: Interactive Health Challenge for India
An Engaging Game to Promote Wellness and Product Awareness
Introduction
Procter & Gamble Health Ltd. (PGH) has launched an interactive mobile game titled "Health Quest India" to educate users on preventive healthcare, promote P&G’s health products (e.g., Olay, Head & Shoulders, and Pampers), and encourage healthy lifestyle choices. The game combines trivia, mini-games, and rewards to engage players across India.
Game Objectives
Educate users on health tips and P&G product benefits.
Engage players through interactive challenges.
Reward participants with discounts, free samples, or entries into health camps.
How to Play
Download the App: Available on Android and iOS.
Create an Account: Link with social media or email.
Complete Levels: Each level focuses on a health theme (e.g., skincare, oral hygiene, nutrition).
Answer Trivia Questions:
Example Question: "Which P&G product contains SPF 30 for daily sun protection?"
Answer: Olay Total Effects Sunscreen.
Correct answers unlock rewards and progress to harder levels.
Mini-Games:
Skincare Challenge: Match skincare routines to product benefits.
Nutrition Puzzle: Arrange food groups correctly to win points.
Rewards System
Tiered Rewards:
Bronze Tier: 10% discount on P&G products.
Silver Tier: Free sample kits.
Gold Tier: Entry into P&G’s annual "Health Hero" contest (prize: health camp scholarship).
Daily Bonus: Complete morning health tips for extra points.
Why This Works for India
Cultural Relevance: Focuses on regional health issues (e.g., skin pollution in urban areas, dental care in rural zones).
Language Support: English and Hindi interfaces.
Partnerships: Collaborations with local healthcare NGOs for real-world impact.
User Feedback (Sample)
"The game made me learn about Olay’s anti-aging ingredients while getting discounts. Love the daily health tips!" – Riya, Mumbai
Conclusion
Procter & Gamble Health Ltd. leverages gaming to boost brand loyalty and health literacy in India. By blending education with entertainment, the game aligns with India’s growing wellness economy and supports P&G’s mission to "touch lives with its best products."
Note: Adjust game mechanics and rewards based on P&G’s actual campaigns.
This structure balances promotional content with actionable insights, tailored to India’s market dynamics. Let me know if you need further refinements!
|
