The almost identical Seth gamble refers to a scenario in the Indian market where local products closely mimic popular international brands, offering similar features at a lower cost. For example, Indian smartphone brands like Micromax and Lava have launched devices that look almost identical to global models such as Samsung or Apple, but are tailored for budget-conscious consumers. These products often include dual SIM slots, long battery life, and regional language support, making them highly popular in rural and semi-urban areas.
In the electronics sector, Indian companies produce items like LED TVs and home appliances that are almost identical to those from multinational corporations. They focus on affordability and local service networks, ensuring easy repairs and replacements. This strategy helps Indian businesses compete effectively while providing accessible technology to a wider population. |
