Procter & Gamble generates revenue in India through a diverse portfolio of consumer goods that cater to local needs and preferences. The company operates across multiple categories including fabric care, home care, baby care, feminine care, family care, personal health care, and grooming products.
In the fabric care segment, P&G offers popular brands like Ariel and Tide, which are specially formulated for Indian washing conditions. For home care, products such as Mr. Clean surface cleaners and Ambi Pur air fresheners serve urban households. The baby care division features Pampers diapers that address specific requirements of Indian mothers and infants.
Personal grooming products include Gillette razors and Oral-B toothbrushes, while the health care portfolio comprises Vicks cough and cold remedies. P&G also markets Olay skincare products and Head & Shoulders shampoos, adapting formulations to suit Indian hair and skin types. The company\“s feminine care line includes Whisper sanitary pads, designed considering local comfort and protection needs.
P&G\“s revenue model in India combines premium imported products with locally manufactured items, distributed through both modern retail chains and traditional kirana stores. The company invests significantly in understanding regional consumer behavior and developing products that resonate with Indian cultural preferences and climatic conditions. |
