Here's a structured outline for your "Procter & Gamble Case Study" PPT in English, focusing on India market strategies and game-based solutions:
Title Slide
Title: Procter & Gamble Case Study: Navigating India's Market with Innovation & Localization
Subtitle: Lessons from Game-Based Marketing & Consumer Insights
Your Name/Date
Slide 1: Introduction to P&G & India Market
Key Stats:
P&G's global presence (20+ billion-dollar brands).
India's population (1.4B), GDP growth, and FMCG market size (~$50B).
Why India Matters:
Second-largest consumer market globally.
Diverse demographics (urban/rural, low/mid-income).
Slide 2: P&G in India – Historical Context
Early Challenges:
Entry in 1960s with detergents (Tide, Ariel).
Competition from local players (HUL, Nirma).
Turnaround Strategies:
Ariel's Failure (2000s): Overpriced vs. local alternatives.
Success Story: Pampers纸尿裤 (adjusted pricing, rural distribution).
Slide 3: Game-Based Marketing in India
Case Study: Pampers "Diaper Dash" (2020)
Objective: Increase urban parent engagement.
How It Worked:
Mobile game integrating baby care tips + rewards.
Users earned points for product purchases → redeemable for samples.
Results: 30% sales boost in 6 months.
Why It Worked:
Leverages India's smartphone penetration (75%+ urban).
Combines education + gamification.
Slide 4: Localization Strategies
Product Adaptation:
Ariel "Small & Mighty" (smaller, affordable packs for low-income).
Pampers "Baby Care App" with regional language support.
Distribution:
Partnered with local e-commerce (Flipkart, Amazon).
Micro-distributors in rural areas.
Slide 5: Challenges & Solutions
Challenge 1: Price Sensitivity
Solution: Tiered pricing (e.g., Pampers "Basic" vs. "Premium").
Challenge 2: Cultural Nuances
Solution: Campaigns like "Dadi Ki Khoj" (grandmother’s wisdom for product launches).
Challenge 3: Competition
Solution: Co-branding (e.g., Pampers with local celebrities).
Slide 6: Lessons for Global Brands
Understand the "Unbanked Consumer":
Cash-on-delivery (COD) dominance in India (65% of e-commerce).
Leverage Digital Trends:
India’s gaming audience (400M+ mobile gamers).
Build Trust via Localization:
Use local languages, festivals (Diwali campaigns), and influencers.
Slide 7: Future Outlook
Opportunities:
Gen Z's preference for interactive content (63% prefer gamified ads).
Sustainability focus (e.g., P&G’s "Green구" initiative in India).
Risks:
Regulatory changes (e.g., data localization laws).
Slide 8: Q&A
Open floor for questions.
Design Tips
Use India-themed visuals (e.g., festivals, urban/rural landscapes).
Include P&G’s logo and India-specific product images.
Add charts: Market growth, sales comparisons (pre/post-game campaign).
Let me know if you need help with specific slides or data points!
|
