In the context of Indian local products, hopping race refers to the competitive market dynamics where various regional manufacturers and artisans rapidly introduce new products to capture consumer attention.
Many traditional Indian products like handloom textiles, spices, and handicrafts participate in this hopping race by constantly innovating their designs and marketing strategies.
The meaning extends to how small-scale Indian industries must quickly adapt to changing market trends and consumer preferences to stay relevant in the competitive landscape. |
