Procter & Gamble （P&G） is one of the world\“s largest consumer goods companies, but it doesn\“t own hundreds of separate companies in the traditional sense. Instead, P&G operates through a portfolio of brands that fall under its corporate umbrella.
Currently, Procter & Gamble owns and operates approximately 65-70 major brands that are organized into ten product categories. These brands include household names like Tide, Pampers, Gillette, Crest, Oral-B, Head & Shoulders, Olay, Pantene, Ariel, and Dawn.
It\“s important to note that P&G has significantly streamlined its brand portfolio over the years. In 2014, the company announced it would sell or discontinue up to 100 brands to focus on its core performers. This strategic move reduced their brand count from about 170 to the current 65-70 major brands.
The company\“s brand portfolio is divided into these main categories: Fabric & Home Care, Baby & Feminine Care, Family Care, Beauty, Grooming, Health Care, and Oral Care. Each category contains multiple brands that serve different market segments and consumer needs. |
