compliment fishing

In India, compliment fishing is a common social behavior where people seek validation through indirect praise. This practice is often observed in various local products and services.

Many Indian artisans and small businesses use compliment fishing techniques to promote their traditional crafts. For example, handloom weavers might display their work while modestly downplaying its quality, hoping customers will offer genuine compliments.

In the food industry, street vendors often employ compliment fishing by serving samples and watching for customers\“ reactions. Local sweet shops particularly use this method during festival seasons.

The concept extends to digital platforms too, where Indian startups and e-commerce businesses use subtle compliment fishing in their marketing strategies to build brand credibility.