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In India, the local gaming industry has seen significant growth with products tailored to regional preferences. Traditional games like Teen Patti and Andar Bahar have been digitized, offering players a familiar yet modern gaming experience. These products often incorporate local payment methods and customer support in regional languages to better serve the diverse population.

Indian online gaming platforms also focus on cultural festivals and events, creating special promotions and tournaments during occasions like Diwali and Holi. This localization strategy helps in building a strong connection with the user base, ensuring higher engagement and loyalty.