In India, local products such as cricket equipment and traditional sports goods are highly popular due to the immense viewership of major sports events. For instance, the Cricket World Cup and the Indian Premier League （IPL） are among the most viewed sports events ever, attracting billions of viewers globally. These events drive demand for Indian-made cricket bats, balls, and jerseys, which are often crafted with local materials and expertise.
Additionally, other sports like kabaddi and field hockey also have significant followings in India, leading to the production of specialized gear. Local companies leverage this popularity to market products that cater to both amateur and professional athletes, contributing to the economy and promoting indigenous manufacturing. |
