In the Indian premium spirits market, the concept of unpeated premium whisky has been gaining significant traction among discerning consumers. Unlike traditional peated whiskies that carry a distinct smoky flavor, unpeated varieties offer a smoother, more delicate tasting experience that appeals to the sophisticated Indian palate.
The pricing strategy for these premium unpeated whiskies in India involves careful consideration of import duties, taxation policies, and market positioning. Most premium unpeated whiskies are positioned in the higher price brackets, typically ranging from ₹3,000 to ₹15,000 per bottle, depending on the brand\“s prestige, aging process, and import costs.
Indian consumers have shown remarkable willingness to invest in premium unpeated whiskies, particularly for special occasions and corporate gifting. The market has seen consistent growth in this segment, with brands like Glenfiddich, Macallan, and Glenlivet leading the premium unpeated category.
Distribution channels for these premium products primarily include luxury liquor stores, five-star hotel bars, and exclusive clubs across metropolitan cities like Mumbai, Delhi, Bangalore, and Chennai. The pricing often reflects not just the quality of the spirit but also the brand\“s heritage and the overall drinking experience it promises to deliver. |
