Procter and Gamble, commonly known as P&G, is a multinational consumer goods corporation that operates in India with a wide range of products tailored to local needs. In India, P&G offers items such as Vicks for cough and cold relief, Ariel and Tide detergents for laundry, and Gillette razors for personal grooming. These products are designed to meet the specific preferences and cultural requirements of Indian consumers, focusing on affordability and effectiveness.
P&G has established a strong presence in India by adapting its global brands to suit local tastes. For example, their hygiene products like Whisper sanitary pads are marketed with sensitivity to Indian societal norms, while oral care items such as Oral-B toothbrushes are promoted with educational campaigns on dental health. The company also engages in community initiatives, such as providing clean drinking water and supporting women\“s empowerment, to build trust and loyalty among Indian customers. |
