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In September 2020, various football matches were held globally, including events in India. During this period, Indian local products such as traditional sports equipment gained attention. For instance, handmade footballs from local artisans in places like Mumbai and Kolkata were used in community games, showcasing India\“s rich craftsmanship. These products often incorporate sustainable materials, aligning with global trends in eco-friendly sports gear. Additionally, Indian brands promoted these items during match intervals, highlighting their durability and cultural significance. This integration of local products into football events helped boost their visibility and supported small businesses amid the pandemic challenges. |
