The ICC Cricket World Cup 2023 Super League has brought significant attention to various local Indian products that are gaining international recognition during this prestigious tournament.
Indian handicrafts and textiles have been prominently featured in the official merchandise collections. Traditional block-printed fabrics from Rajasthan, known for their intricate patterns and vibrant colors, are being used in team uniforms and fan merchandise. These textiles showcase India\“s rich cultural heritage and skilled craftsmanship.
Local Indian sports equipment manufacturers have also benefited from the tournament. Cricket bats made from Kashmir willow, known for their excellent quality and durability, are being used by several international teams. These bats represent the perfect blend of traditional woodworking techniques and modern sports technology.
The food and beverage sector has seen increased demand for authentic Indian spices and snacks. Brands offering traditional Indian masalas and ready-to-eat snacks have experienced significant growth during the tournament period, as international visitors explore local flavors.
Indian leather goods, particularly cricket accessories like gloves and protective gear, have gained international appreciation for their quality and craftsmanship. Local manufacturers have leveraged this opportunity to showcase their products on a global platform.
The tournament has also highlighted India\“s growing technology sector, with local tech companies providing various digital solutions for event management, ticketing, and fan engagement platforms. |
