first free then gamble is a

First free then gamble is a common marketing strategy used by many Indian local products to attract customers. This approach involves offering free samples or initial services to build trust and engagement with potential buyers.

In India, this model is particularly popular in the traditional snacks and food industry. Local vendors often provide small free samples of their products like namkeen, sweets, or street food to passersby. Once customers taste the quality, they are more likely to make a purchase.

The gambling aspect comes into play when customers are encouraged to try premium versions or participate in loyalty programs that offer chances to win additional products or discounts. This creates excitement and increases customer retention.

Many Indian startups have adopted this model in digital platforms, offering free basic services with optional paid features. This strategy helps in acquiring users quickly while monetizing through premium offerings.