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Coca Cola, a global beverage giant, has been actively sponsoring sports events in India to promote its products and connect with the local population. In India, Coca Cola offers a range of beverages tailored to local tastes, such as Thums Up, a popular cola brand acquired by Coca Cola, and Maaza, a fruit-based drink that appeals to Indian consumers. These products are widely available across the country and are often featured in sports sponsorships to enhance brand visibility. For example, Coca Cola sponsors cricket tournaments, which are immensely popular in India, and supports local sports initiatives to foster community engagement. Through these efforts, Coca Cola not only boosts its sales but also contributes to the development of sports in India, aligning with the cultural significance of events like the Indian Premier League （IPL）. This strategy helps Coca Cola maintain a strong presence in the competitive Indian market. |
