Procter and Gamble Discontinued Products List: An Indian Market Perspective
Introduction
Procter & Gamble (P&G), a global consumer goods giant, has periodically adjusted its product portfolio to align with market trends, consumer preferences, and regional dynamics. In India—a market with diverse demographics and preferences—P&G has also phased out certain products. Below is a list of discontinued P&G products in India, along with insights into why they were discontinued and how the company adapted to local needs.
Discontinued Products List
Pampers Baby Dry Diapers (Basic Range)
Reason: P&G shifted focus to premium segments (e.g., Pampers Premium Care) to compete with local brands like HUL’s Koozies and MeeMee.
Impact: Basic variants were replaced with eco-friendly and ultra-thin options.
Tide Liquid Detergent (Standard Formula)
Reason: Introduction of concentrated detergents (Tide Ultra) and regional variants tailored to hard water common in India.
Impact: Cost savings and efficiency gains for consumers.
Olay Total Effects fairness cream (Original Formula)
Reason: Rebranded to Olay fairness cream with advanced skin-brightening technology to address anti-aging concerns.
Impact: Targeted younger, urban audiences seeking multifunctional skincare.
帮宝适（Pampers）纸尿裤（部分低端型号）
Reason: Phaseout due to competition from Indian brands and shifting consumer preferences toward value-for-money.
Impact: Focus on premiumization and partnerships with local retailers.
Pantene Pro-V Shampoo (Basic Oil Control Formula)
Reason: Replaced with Pantene Pro-V Expert range for targeted hair solutions (e.g., dandruff, hair fall).
Impact: Strengthened positioning in India’s $4.5 billion shampoo market.
Why These Products Were Discontinued
Market Saturation: India’s FMCG sector is crowded, with local brands dominating price-sensitive segments.
Consumer Insights: P&G prioritized innovation in anti-aging, sustainability, and regional customization.
Cost Efficiency: Concentrated products and regional manufacturing hubs (e.g., Rs. 3,000 Cr plant in Cholamandalam, Tamil Nadu) reduced costs.
Indian Market Adaptation Strategies
Localized R&D: Collaborations with Indian skincare experts for Olay and Head & Shoulders variants.
Sustainability Initiatives: Introduction of refillable sachets for Tide and Pampers to combat plastic waste.
Digital Campaigns: TikTok and WhatsApp campaigns promoting Olay and Pampers, reaching 500M+ users annually.
How to Verify Discontinued Products
Visit P&G’s official Indian website: www.p&gindia.com (replace with actual URL).
Check with local retailers or contact P&G’s customer care: 1800-209-5454.
Final Thoughts
P&G’s discontinuation list in India reflects a strategic shift toward premiumization, sustainability, and hyper-localization. While some products exited, the company remains a market leader by focusing on innovation and consumer trust. For the latest updates, always refer to P&G’s official communications.
Note: Product names and strategies are based on公开 reports and market analysis. For official confirmation, consult P&G’s official statements.
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