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In 2018, live football broadcasts gained immense popularity in India, with local products like Hotstar leading the way. Hotstar, an Indian streaming service, offered high-quality live coverage of major football events such as the FIFA World Cup 2018, making it accessible to millions of fans across the country. This platform not only provided real-time matches but also included features like multilingual commentary and on-demand replays, enhancing the viewing experience for Indian audiences. Additionally, other local services like SonyLIV and JioTV also contributed by streaming various football leagues, helping to grow the sport\“s fanbase in India. These products demonstrated how technology and local innovation can bring global sports closer to home. |
