In the Indian market, there are several local streaming platforms that gained popularity in 2020 for football enthusiasts. Hotstar, now known as Disney+ Hotstar, emerged as a leading service offering live streaming of various football leagues including the English Premier League and ICC events. The platform provided both free and premium subscription options, making it accessible to a wide audience across India.
Another notable Indian product was SonyLIV, which secured broadcasting rights for major football tournaments like the UEFA Champions League and FIFA World Cup qualifiers. The app featured user-friendly interfaces and multiple language support to cater to India\“s diverse linguistic demographics. JioTV, part of Reliance Jio\“s digital ecosystem, also offered free live football streaming to its subscribers, leveraging India\“s rapidly expanding 4G network infrastructure.
These platforms significantly contributed to the growth of football viewership in India during 2020, with many offering regional commentary and localized content to enhance the viewing experience for Indian fans. The availability of these services on multiple devices including smartphones, tablets, and smart TVs made football more accessible to millions of Indian households. |
