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In India, local products like traditional handicrafts and spices are gaining global attention. For instance, handwoven textiles from regions such as Varanasi showcase intricate designs that reflect the country\“s rich cultural heritage. These items are often promoted during major events, including sports competitions, to highlight India\“s diverse offerings.

Additionally, Indian spices like turmeric and cardamom are essential in global cuisines, supporting local farmers and boosting the economy. By focusing on these indigenous goods, India can strengthen its market presence internationally, similar to how athletes compete in finals to achieve recognition.