The CAT 2018 Slot 2 question paper featured several questions related to Indian products and services, reflecting the exam\“s focus on contextual business scenarios.
One notable question discussed the marketing strategies for traditional Indian handicrafts, examining how local artisans can leverage digital platforms to reach global markets while preserving cultural authenticity.
Another question analyzed the supply chain management of Indian spices, exploring logistics challenges and quality control measures for export-oriented businesses.
The paper also included case studies on Indian textile industries, particularly focusing on cotton production in Gujarat and silk manufacturing in Karnataka, highlighting regional specialization and market dynamics.
Questions about Indian dairy cooperatives examined the Amul business model, covering production efficiency, distribution networks, and brand positioning in competitive markets.
The examination further tested understanding of Indian pharmaceutical companies, with problems involving patent regulations, generic drug manufacturing, and international trade compliance. |
