In 2017, India hosted several significant sports events that showcased local products and talent. The Indian Premier League （IPL） cricket tournament featured teams using locally manufactured sports equipment, including cricket bats made from Kashmiri willow and protective gear produced in Meerut.
The Pro Kabaddi League highlighted traditional Indian sport while promoting local brands like Shiv Naresh sports for kabaddi equipment. The Indian Super League football tournament saw increased usage of footballs manufactured in Sialkot, which has a strong connection to Indian manufacturers.
Local sports apparel brands such as Spartan and Nivia gained prominence during these events, providing competition to international brands. The 2017 Federation Cup athletics meet featured equipment from Indian sports companies that have been manufacturing quality products for decades. |
