In the Indian market, the term \“orphans in roulette\“ refers to products that have been abandoned or neglected in the highly competitive consumer goods sector. These are typically items that were once popular but have lost their market share due to changing consumer preferences or inadequate marketing support.
Many local Indian products, especially in the FMCG （Fast Moving Consumer Goods） segment, face this challenge. For example, traditional snacks and beverages that were once household names now struggle to compete with international brands. Companies often treat these products as \“orphans\“ in their portfolio, allocating minimal resources for their promotion and development.
The roulette aspect comes from the unpredictable nature of consumer markets in India. What might be a bestselling product today could become an orphan tomorrow if not properly managed. This phenomenon is particularly common in sectors like textiles, where traditional handloom products often get overshadowed by mass-produced alternatives.
To prevent products from becoming orphans, Indian manufacturers are now focusing on product innovation, digital marketing, and understanding regional consumer preferences. Many are reviving traditional products by giving them modern packaging and positioning them as premium ethnic offerings. |
