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The Indian Super League （ISL） has embraced Over-The-Top （OTT） platforms to reach a wider audience across India. These platforms, such as Hotstar and JioTV, allow fans to stream live matches, highlights, and exclusive content on their smartphones, tablets, and smart TVs. This shift to digital streaming has made it easier for people in remote areas to follow their favorite teams and players, enhancing the league\“s popularity. Additionally, OTT services offer features like multi-language commentary and on-demand replays, catering to diverse linguistic preferences. As a result, the ISL\“s OTT strategy is boosting engagement and driving the growth of football in the country. |
