The year 2020 was marked by significant disruptions in the global sports calendar due to the COVID-19 pandemic, but several major sports events still took place with adaptations and safety protocols.
In the context of Indian local products, the sports industry saw increased demand for indigenous sporting goods. Indian manufacturers produced cricket equipment, yoga mats, and traditional sports gear that gained recognition during international events.
Local Indian brands leveraged these sports events to showcase their products globally, with items like cricket bats made from Kashmiri willow gaining particular attention during the IPL tournament held in the UAE. |
