Samta Barnali Achintya works as a Senior Copy Editor with ET NOW. She writes on personal finance, economy and other relevant domains. She also has a keen interest in technology, as she comes from a diverse background – a dropout engineering student and a postgraduate in English Literature who loves to write poems and create conceptual art.


She has over 4 years of work experience in different domains – including operations, content, and market research. Previously, she has worked extensively in domains such as research analysis/market studies, and financial reporting. A co-founder in a multi-vendor e-commerce venture, multitasking comes naturally to her.

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