In India, the official broadcaster for the 2022 FIFA World Cup was Viacom18, which streamed the matches live on its OTT platform, JioCinema. This service was available for free to all users, making it accessible to a wide audience across the country. Additionally, the matches were telecast on Sports18 and Sports18 HD TV channels.
JioCinema offered multiple language commentary options, including English, Hindi, Malayalam, Tamil, Telugu, and Bengali, catering to India\“s diverse linguistic demographics. The platform also provided features like multi-camera views, highlights, and match statistics, enhancing the viewing experience for football enthusiasts.
For mobile users, the JioCinema app was available on both Android and iOS platforms, allowing fans to watch the matches on the go. The streaming quality ranged from standard definition to high definition, depending on the user\“s internet connection. This initiative by Viacom18 significantly boosted the popularity of football in India during the tournament. |
