Fantasy sports platforms in India have witnessed remarkable revenue growth in recent years, driven by the country\“s massive cricket fanbase and increasing smartphone penetration. Major players like Dream11, My11Circle, and MPL have capitalized on this trend, offering users the opportunity to create virtual teams and compete for real cash prizes.
The Indian fantasy sports market has evolved from simple prediction games to sophisticated platforms with live scoring, player statistics, and multiple contest formats. Revenue streams primarily come from contest entry fees, in-app advertisements, and premium subscriptions. The legal framework under skill-based gaming exemptions has provided a favorable environment for these platforms to thrive.
Local adaptations include vernacular language support, regional tournament coverage, and payment methods tailored to Indian users. The integration with popular streaming services and social media platforms has further enhanced user engagement and revenue potential for these homegrown fantasy sports products. |
