MSc in Sports Events Management

The MSc in Sports Events Management program provides comprehensive training for organizing and managing sports events of various scales. In the context of Indian local products, this program can be particularly valuable for promoting indigenous sports equipment and apparel.

India has a rich tradition of local sports products, including handmade cricket bats from Kashmir, traditional wrestling equipment like kushti accessories, and locally manufactured badminton rackets. These products often incorporate traditional craftsmanship with modern sporting requirements.

The program teaches students how to integrate these local products into sports events, creating opportunities for local artisans and manufacturers while preserving cultural heritage. This includes sourcing strategies, quality control measures, and marketing approaches specifically tailored for Indian sports products.

Students learn to organize events that showcase both traditional Indian sports and modern competitions, providing platforms for local products to gain national and international recognition. This approach supports the Make in India initiative while developing the sports economy.