HYBON has announced a strategic collaboration with Italian luxury lifestyle brand Tonino Lamborghini and unveiled the HYBON Tonino Lamborghini Luxury Elevator Collection in India. The company has also announced an investment of Rs 100 crore to strengthen its premium luxury elevator business in the country.
The collaboration marks Tonino Lamborghini's entry into the vertical mobility segment and aims to cater to the growing demand for luxury mobility solutions across residential, hospitality and commercial developments. The collection was unveiled at an event titled MOVIMENTO: The Grand Unveiling, attended by architects, real estate developers, hospitality leaders and interior designers.
Designed and manufactured by HYBON in India, the collection comprises four cabin concepts — IMPERO, MARTE, SOMMO and DINAMICO — featuring Italian-inspired design elements, including metallic finishes, carbon-fibre textures and customised interiors.
Commenting on the collaboration, Ratan Singh Sehgal, Managing Director, HYBON, said, "Luxury today is about experience and detail. Elevators are often the first interior touchpoint inside a building, yet they have largely remained functional spaces. With this collaboration, we wanted to create something that people don't just use but truly experience."
Tonino Lamborghini, Founder and President, Tonino Lamborghini S.p.A., said, "Being a first mover is part of my DNA. Since I founded my brand in 1981, my vision has always been clear: to bring Italian design and character into every dimension of life. Today, with HYBON, I am proud to be the first brand to enter the universe of vertical mobility."
The elevators integrate features such as destination control systems, AI-enabled facial recognition access, interactive digital displays, mood lighting and app-based monitoring systems. According to the company, the products will be available across India for luxury residential, hospitality and commercial projects. |
