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Procter & Gamble （P&G） is a global consumer goods company that has a strong presence in India, offering a wide range of products tailored to local needs. In India, P&G focuses on popular brands such as Ariel, Tide, and Gillette, which are designed to meet the specific preferences of Indian consumers. For example, Ariel detergent is formulated to work effectively in hard water conditions common in many parts of India, while Gillette razors are marketed with campaigns that resonate with Indian cultural values. Additionally, P&G has introduced products like Vicks cough drops and Pampers diapers, which have gained significant popularity due to their affordability and quality. The company also engages in various corporate social responsibility initiatives in India, such as health and hygiene programs, to support local communities and enhance brand loyalty. |
