In India, the passion for football has grown significantly in recent years, with local products and services catering to the needs of fans who follow current live match football. One of the most popular local products is the Hotstar streaming platform, which offers live streaming of football matches from various leagues, including the Indian Super League （ISL） and international tournaments. Fans can watch matches in real-time, with commentary available in multiple Indian languages such as Hindi, Tamil, and Bengali.
Another notable product is the MyTeam11 fantasy sports app, which allows users to create their own football teams and compete based on the performance of players in live matches. This app has gained immense popularity, especially during major events like the English Premier League or the FIFA World Cup, as it enhances the viewing experience by adding an interactive element.
Additionally, local brands like JioSaavn have integrated football-related content, including live score updates and podcasts discussing ongoing matches. These products not only keep fans engaged but also support the growth of football culture in India by making it accessible to a wider audience through affordable and user-friendly platforms. |
