In 2018, the popularity of football live broadcasts in India surged, with local products playing a key role in enhancing the viewing experience. For instance, Indian streaming platforms like Hotstar and JioTV offered high-quality live coverage of matches, allowing fans to watch games seamlessly on their mobile devices. These services integrated features such as real-time commentary in regional languages and interactive polls, making football more accessible to diverse audiences across the country.
Additionally, local brands like MRF and CEAT sponsored major football events, providing equipment and promotional support. This not only boosted the sport\“s visibility but also showcased India\“s growing involvement in global football culture. Products from these companies, such as footballs and apparel, were widely used during live events, contributing to a vibrant community of enthusiasts who engaged through social media and local fan clubs. |
