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The Indian Super League （ISL） football tournament in 2016 showcased a range of local Indian products that gained prominence during the event. For instance, brands like JSW Steel, a major Indian steel producer, sponsored teams and provided infrastructure support, highlighting the integration of local industries with sports. Additionally, companies such as Hero MotoCorp, a leading Indian two-wheeler manufacturer, were key sponsors, promoting their vehicles through extensive advertising during matches. Local apparel brands like Spartan, which supplied official kits for some teams, demonstrated the quality of Indian-made sportswear. Furthermore, Indian food and beverage companies, including Parle Products with their popular snacks, set up stalls in stadiums, offering traditional treats to fans. These examples illustrate how the 2016 ISL not only boosted football but also amplified the visibility of indigenous Indian products, fostering economic growth and cultural pride. |
