Procter & Gamble Sponsorship Request: Partnering for Growth in India’s Gaming Market
To: Procter & Gamble Global Marketing Team
From: [Your Name/Organization]
Date: [Insert Date]
Subject: Strategic Sponsorship Proposal for [Game/Event/Platform] in India
Executive Summary
India’s gaming market is projected to grow to $10.2 billion by 2025, with a young, tech-savvy population (median age of 28) driving demand for mobile and casual games. We propose a sponsorship partnership with Procter & Gamble (P&G) to align with its core values of family, health, and sustainability while maximizing brand visibility in India. This initiative will leverage gaming as a cultural touchpoint to engage 500+ million internet users and 350+ million smartphone owners.
Market Opportunity for P&G in India
Demographic Target:
60% of India’s population is under 35, with gaming adoption rising sharply.
Urban and suburban youth (18–35) are highly influenced by gaming culture.
Cultural Alignment:
P&G’s brands (Tide, Pampers, Olay) resonate with families and personal care needs.
Indian gaming culture often revolves around family bonding and social interactions (e.g., multiplayer games, WhatsApp groups).
Sustainability Synergy:
P&G’s “Future of Clean” and “Net Zero” goals align with India’s push for eco-friendly gaming accessories (e.g., recyclable controllers).
Sponsorship Proposal
1. In-Game Brand Integration
Mechanics: Embed P&G products into game rewards (e.g., virtual “Tide Stain Removers” to clean in-game clothes) or host branded mini-games.
Target Audience: 10–15 million monthly active users (MAUs) across titles leading like Genshin Impact, Free Fire, and PUBG Mobile.
2. Co-Branded Campaign: “Game On, Family On”
Partner with gaming influencers (e.g., Bhuvaneshwar, Tanmay Bhat) to promote family-friendly gaming sessions.
Offer Pampers sample kits or Olay skincare bundles as contest prizes.
3. CSR Tie-In: “Clean Games, Bright Future”
Sponsor a digital literacy program for rural youth, distributing affordable smartphones and P&G’s “Swachh Bharat”-compatible hygiene kits.
4. Live-Streamed Events
Host tournaments during festivals (Diwali, cricket World Cup) with P&G ads during breaks.
Expected Outcomes
Brand Lift: 15–20% increase in brand recall among 18–35-year-olds.
Sales Impact: 5–7% uplift in P&G product trials in target categories.
Sustainability Metrics: 50,000+ hygiene kits distributed, aligning with P&G’s ESG goals.
Long-Term Partnership: Position P&G as a “gaming lifestyle partner” in India.
Budget & Timeline
Total Sponsorship Value: $250,000 (flexible based on deliverables).
Phased Execution:
Q3 2024: Game integration + influencer campaigns.
Q4 2024: CSR program launch + live-streamed events.
Ongoing: Social media analytics and A/B testing.
Why P&G?
Global Expertise: Leverage P&G’s 180+ years of consumer insights.
Local Relevance: Deep understanding of India’s “game + family” ecosystem.
Sustainability Leadership: Align with India’s $1.4 billion eco-gaming accessories market.
Next Steps:
We propose a 30-minute virtual meeting to finalize KPIs and creative concepts. Attached is a detailed deck and market research for your reference.
Contact: [Your Email/Phone]
Website: [Your Organization URL]
Let’s turn screens into connections and gameplay into impact.
[Your Name]
[Your Title]
[Your Organization]
Attachments:
Market Research Report (India Gaming 2024)
Sample Co-Branded Campaign Timeline
Past Sponsorship Success Metrics
Note: Tailor metrics and regional references (e.g., “Swachh Bharat”) to P&G’s internal priorities. Highlight ROI through user-generated content (UGC) and social listening tools.
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