The Indian Super League （ISL） 2018 season was broadcasted across various channels to reach football fans in India and beyond. In India, the primary broadcaster was Star Sports, which aired matches in multiple languages including English, Hindi, Tamil, Telugu, Bengali, and Malayalam. This extensive coverage ensured that local audiences could enjoy the games in their preferred languages, enhancing accessibility and engagement.
Additionally, the ISL 2018 matches were streamed live on Hotstar, Star India\“s digital platform, allowing viewers to watch on mobile devices and computers. This digital approach catered to the growing trend of online streaming in India, making it convenient for fans to follow the league from anywhere. The broadcasting strategy focused on leveraging both traditional TV and modern digital platforms to maximize reach and cater to diverse viewer preferences across the country. |
