Title: "Kurs Procter & Gamble: Strategic Insights and Market Solutions in India"
Content: English Game-Based Case Study Analysis
Level: Intermediate
Duration: 60-90 minutes
Module 1: Introduction to Procter & Gamble in India
Objective: Understand P&G’s market entry strategy and core challenges in India.
Game Mechanic: Market Entry "Maze Challenge"
Players navigate a digital maze representing India’s diverse states/cities.
Each "turn" requires decisions:
Option A: Invest in urban premium markets (e.g., Mumbai, Delhi).
Option B: Focus on rural areas with low infrastructure.
Scenario Data:
Urban population growth: 35% YOY (Delhi NCR).
Rural literacy rate: 65% vs. urban 85%.
Outcome: Track revenue projections and brand awareness.
Key Takeaway: P&G prioritized rural penetration early (e.g., Surf Excel detergent sachets) to leverage India’s 600M+ rural population.
Module 2: Product Localization vs. Global Standards
Objective: Analyze P&G’s adaptation strategies for Indian consumers.
Game Mechanic: Product Design "Workshop Simulation"
Teams design a product for a specific Indian demographic:
Group 1: Low-income urban families (e.g., Tide vs. Ariel pricing).
Group 2: Health-conscious millennials (e.g., Olay skincare).
Constraints:
Budget: ≤₹500 crore R&D.
Time: 18-24 months launch window.
Case Study: Pampers introduced smaller, affordable packs for low-income mothers.
Key Takeaway: P&G balances global R&D with hyper-local features (e.g., Tide for hard water, Vim for manual washing).
Module 3: Distribution & Supply Chain Innovation
Objective: Master P&G’s "Last-Mile" distribution in India.
Game Mechanic: Supply Chain "Real-Time Simulation"
Players manage a logistics network across India:
Nodes: Cities (Mumbai, Bengaluru), Villages, Wholesalers.
Challenges:
Power cuts in rural areas.
Language barriers in non-Hindi states.
P&G Solutions:
Parachute hair oil via Bajaj Auto dealer networks.
GSK & P&G’s "Shakti" women entrepreneurs for door-to-door sales.
Key Takeaway: P&G partners with local influencers (e.g., Bajaj, Coca-Cola) to reduce distribution costs by 20%.
Module 4: Brand Positioning & Digital Marketing
Objective: Craft a winning marketing strategy for India’s fragmented market.
Game Mechanic: Ad Campaign "Battle Royale"
Teams pitch campaigns for:
Premium Segment: SK-II’s "She Believes" (India-specific).
Mass Segment: Tide’s "Dil Mera Chhahta Hain."
Metrics:
Brand recall in 5 states.
ROI vs. competitors (HUL, Nivea).
P&G Wins:
Tide leveraged YouTube challenges (10M+ views).
Pampers used WhatsApp for personalized parenting tips.
Key Takeaway: P&G spends 15% of its ad budget on digital, targeting regional languages (Hindi, Tamil, Marathi).
Module 5: Sustainability & CSR Impact
Objective: Align business goals with India’s ESG priorities.
Game Mechanic: CSR "Balance Sheet Challenge"
Teams allocate ₹1B to:
Option 1: P&G’s "Shiksha" education program.
Option 2: P&G’s Reinvent plastic recycling initiative.
Data Impact:
Shiksha educated 2M+ girls since 2012.
Reinvent diverted 50,000+ tons of plastic in 2023.
P&G’s Edge: 70% of Indian consumers prefer brands with strong CSR ties.
Key Takeaway: Sustainability drives loyalty; 45% of Indian millennials prefer eco-friendly products.
Final Quiz: "P&G India 2030 Challenge"
Format: Multiple-choice + scenario-based questions.
Example Questions:
Which product’s rural market share grew by 30% in 2022?
a) Tide
b) Pampers
c) Pringles
Answer: b) Pampers (sachet packs).
How did P&G reduce rural distribution costs by 25%?
a) AI-driven logistics
b) Partnering with Shakti women
c) E-commerce only
Answer: b) Partnering with Shakti women.
Conclusion: Key Learnings
Rural-urban balance: P&G earns 60% revenue from rural India.
Localized innovation: Products like Tide for hard water.
Distribution mastery: 95% rural coverage via Shakti.
Digital + regional focus: 35% digital ad spend in regional languages.
Final Task: Create a 1-pager proposing a new P&G product for India’s Gen Z.
Appendix: Case studies, P&G’s India revenue growth (2018-2023), and contact details for P&G’s India CSR team.
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